For those of you who enjoy a sip of vodka, and in a past life it was my drink of choice, the braniacs at Smirnoff have brewed two new flavours to choose from. I'm sure they spent tireless hours market testing red liquorice, nutella, and marzipan flavoured vodkas but they settled with "Whipped Cream", and "Fluffed Marshmallow." Really?
According to a Rueters story, Smirnoff is taking a beating from other flavoured spirits and "… took inspiration from things like cookie-scented candles and vanilla-scented laundry soap. It then relied on focus groups, mixologists and food scientists to come up with the new drinks, which went through some 15 iterations, according to the company’s chief marketing and innovation officer for North America, Peter McDonough."
The trend for sugary, spicy spirits has become very popular with younger, female drinkers. It's the new party drink apparently. Which brings up a new problem for watch dog ninnies...what about under age drinkers? Something sweet and tasty to liven up the day? Kids will drink, you can't stop them...no one stopped me when I wanted to. I guess all we can do is make sure they brush their teeth after a party. The problem arises from the glamour of drinking, the advertising portrayal of drinking as a fun, hip, sexy thing to do. The two ads above are indeed sexy and stylish, and an industry watch dog group called Alcohol Justice claims Smirnoff has hit a new low with "pornohol" advertising.
I don't think I agree with that statement, look at Captain Morgan and Jose Cuervo, both brands have used tongue-in-cheek attitudes to sell their hooch. People will drink. They will drink a lot if they desire. Whether it's dust bunny or new car flavour you can't stop the 'verse from getting their drink on. If there's a fine looking lady or hunky guy selling it to you where's the harm in that?
Oh, the lady in the ads? Amber Rose.
No comments:
Post a Comment